Altitude 8465 Brewing Brand Identity

In the small town of Woodland Park Colorado, the brand Altitude 8465 was born. Going back to its roots as a lumber town, the brewery embraces the rough exterior of the lumberjack coupled with the simplicity of the mountain wilderness. Using these elements the brand was born using Lato as the base typeface and mixing it with a gritty texture to create a unique typeface that was a rough as it was clean.