Freedom | Relaxation | Peace | Paradise
These are a few of the attributes that The Freeman Group wanted to convey with their latest magazine ad for the fall edition of the Bay Magazine. Bay Magazine is a leisure and lifestyle publication that explores Long Beach Island (LBI), NJ. I wanted to focus on the simplistic beauty that is LBI, the beaches. I wanted to create a experience when the reader looked at the ad. I wanted to give them a small glimpse into what could be theirs. Beautiful beaches, breathtaking landscape, and an escape away from the busy city life. The use of imagery is crucial to the success of the ad. Coupled together with simplistic content and tagline, this ad looks to lead people to their own paradise of relaxation.